Uxopian Software: Branding Guidelines
A concise, practical guide so partners, customers, and Uxopian teams can design consistently across web, slides, ads, and docs. This charter defines colors, typography, spacing, components, backgrounds, gradients, and logo usage.
Primary Colors
Uxo Purple 700: #D745FF
Uxo Purple 500: #B56BFF
Use Purple 700 for emphasis and calls to action. Use Purple 500 for surfaces, pills, and gradient anchors.
Typography
Font family: Inter (system fallback: Inter, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto)
Heading 1: Inter / 400 / 40px.
Use bold for single strategic words to 700.
Heading 2: Inter / 400 / 36px.
Use bold for single strategic words to 700.
Heading 3: Inter / 400 / 24px.
May bold single strategic words to 700. Color variation allowed: #D745FF
.
Heading 4: Inter / 700 / 18px.
Paragraph: Inter / 400 / 16px.
Font Color
Text on dark background: #FFFDF4
Main Dark Background: #07060F
Text on light background: #333333
Main Light Background: #EFEFEFFF
Never mix light text on light backgrounds or dark text on dark backgrounds. Maintain WCAG AA contrast.
Downloadable Materials
Gradients
Gradients give Uxopian its depth. Use the approved sets from the provided assets.
Purple
#79039A
#6A0091
#5A007A
#490064
Sunset
#C6678A
#D36D78
#E07869
#EC9059
Green
#029C75
#018262
#5A007A
#490064
Turquoise
#3A8F9D
#2F7D8B
#276A77
#205763
Blue
#1865D8
#2351C2
#2B3FAB
#2D2F8F
Core Identities
-min.png)